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Module 1

Design ThinkingClick to view
The Lean StartupClick to view
Build, Measure Click to view
Comparison of Design Thinking and Lean StartupClick to view
PrinciplesClick to view
Customer ResearchClick to view
PrototypingClick to view
ValidationClick to view


customer centric, human centred, lean start-up, design thinking


Understanding basic principles and process of opportunity development. Introduction to modern idea development methodologies.


Building a new business is a daunting task. There are so many factors influencing the success that it is hard to have everything in place for the first time. Businesses fail and there is no point in denying it. If you take start-ups – fast growth technology companies, fueled by venture capital – they fail even more often. You can find statistics claiming that only 1 in 10 start-ups succeed. When they fail it is expensive and lot of time and energy is lost. There are two popular methodologies that can improve the odds of succeeding. One is called The Lean Startup and was created with technology startups in mind. Second is called Design Thinking with main focus on innovation and problem solving. They both focus on users / customers as sources of insight and learning. They can help you deliver useful products or solutions that your customers will love to buy.


· Blank, S. (2006). The four steps to the epiphany. 1st ed. [Pescadero]: [KetS Ranch].

· Cooper, B. and Vlaskovits, P. (2010). The entrepreneur's guide to customer development. [S.l.]: Cooper-Vlaskovits.

· Kelley, T. and Littman, J. (2001). The art of innovation. New York: Currency/Doubleday.

· Maurya, A. (2012). Running lean. 1st ed. Sebastopol, CA: O'Reilly.

· Plattner, H., Meinel, C. and Weinberg, U. (2009). Design thinking. 1st ed. Mu?nchen: mi-Wirtschaftsbuch, FinanzBuch.

· Ries, E. (2011). The Lean Startup. 1st ed. Crown Business.

· Thoring, K. and Müller, R. (2011). Understanding the Creative Mechanisms of Design Thinking?: An Evolutionary Approach. In: Procedings of the Second Conference on Creativity and Innovation in Design.

· Link utili:

Lean Startup http://theleanstartup.com

Pensare al design http://www.ideou.com/

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Related training material:

Click to readBuilding an entrepreneurial team in a new venture

Click to readBusiness idea generation and evaluation

Click to readBusiness Model

Click to readBusiness planning

Click to readFinance and resources

Click to readFinancial planning

Click to readHR management

Click to readIP and legal issues

Click to readManaging growth

Click to readMarketing communication for start-ups

Click to readNavigating the entrepreneurship support system

Click to readPitching a business to investors

Click to readWhat does it take to be an entrepreneur?

Click to readWhat is entrepreneurship?

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