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Business idea generation and evaluation

IntroductionClick to view
Creativity and InnovationClick to view
BrainstormingClick to view
Mind mapsClick to view
6_8_5Click to view
PainstormingClick to view
Sources of ideasClick to view
What is a business opportunity?Click to view
Types of opportunitiesClick to view
From idea to opportunityClick to view
What is not an opportunityClick to view
Value Proposition CanvasClick to view
Question that will help you develop the opportunityClick to view


business ideas, opportunities, evaluation, brainstorming, opportunity


Understand differences between business ideas and business opportunities. Learn methods and develop skills for idea generation and their evaluation. Taking the idea and developing it further.


Coming up with a great idea or spotting an opportunity is key to successful business. The first idea is usually not the best. In order to have great idea you need to have many ideas. Various methods can help you generate ideas. But not every idea is also a good business opportunity. You need to evaluate your ideas from different perspectives in order to make the decision and start the business.


· Lukeš, Martin (2010) Opportunity recognition, evaluation and development. In M. Lukeš, M. Laguna (Eds.) Entrepreneurship: A Psychological Approach. p. 115-130. Prague: Oeconomica. ISBN 978-80-245-1642-4.

· Brainstorming http://www.designkit.org/methods/28

· http://www.businessmodelgeneration.com/canvas/vpc

· 6_8_5 is credited to Todd ZakiWarfel http://www.gogamestorm.com/?p=688

· Painstorming http://epicenter.stanford.edu/resource/how-to-teach-a-painstorming-exercise

· Value Proposition Canvas https://strategyzer.com/canvas/value-proposition-canvas

· Amabile, T. (1996). Creativity in context. 1st ed. Boulder, Colo. ; Oxford: Westview press.

· Baer, M. (2010). The strength-of-weak-ties perspective on creativity: A comprehensive examination and extension. Journal of Applied Psychology, 95(3), pp.592-601.

· Van de Ven, A. (1986). Central Problems in the Management of Innovation. Management Science, 32(5), pp.590-607.

· West, M. (2002). Sparkling Fountains or Stagnant Ponds: An Integrative Model of Creativity and Innovation Implementation in Work Groups. Applied Psychology, 51(3), pp.355-387.

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