Understand differences between business ideas and business opportunities. Learn methods and develop skills for idea generation and their evaluation. Taking the idea and developing it further.
Coming up with a great idea or spotting an opportunity is key to successful business. The first idea is usually not the best. In order to have great idea you need to have many ideas. Various methods can help you generate ideas. But not every idea is also a good business opportunity. You need to evaluate your ideas from different perspectives in order to make the decision and start the business.